Sector: Regional supermarket chain, Jingdezhen, Jiangxi
Scope: store design, steel-wood gondolas, fresh produce tables, bulk food and bakery fixtures, gift-zone shelving, checkout counters.
Jingdezhen is China's porcelain capital. The design team translated river, bamboo, ceramics and mountain motifs into fixture details – curved wooden fascias, ceramic-white uprights and bamboo-tone decks – while keeping the standard RACKWELL T/M upright system underneath for cost control and easy replenishment of parts.
