Sector: National supermarket group, Shenzhen
Format: 3.0 concept store
Opened: September 2024
Scope: steel-wood gondola runs, wall shelving, fresh produce islands, bakery and grain fixtures, promotion tables, checkout and service counters.
The 3.0 concept replaces long parallel aisles with transparent, scene-based zones. RACKWELL produced M-series steel-wood gondolas with light-oak decks for grocery, low-profile islands for fresh and bakery, and custom promotion fixtures so each zone reads as its own "shop". All fixtures share one upright family, so the store can re-zone seasonally without new tooling.
